TORONTO – JUNE 20, 2016 – Following on the heels of its first heat alert of the season, The Greater Toronto Area (GTA) officially welcomed summer by bracing for a decades old seasonal drought that continues to threaten the lives of its homeless community with death by dehydration. On average, a person living in a temperate climate requires 3 liters (13 cups) of fluid intake a day to maintain adequate hydration for proper bodily function. For those in need, life saving water is a scarce commodity that remains a challenging resource for relief agencies and outreach programs that provide aid to those living in shelters and on our city streets.
In an insurmountable act of compassion, community-minded sponsors Nestlé Waters Canada; Canada Cartage; The Bargains Group; Home Depot; Toronto Police Service 13 Division; and over 100 volunteers of the 17th Annual Project Water – an Engage and Change initiative to provide bottled water to those in need, will arm 150+ social service agencies, outreach providers and homeless shelters with an excess of 300,000 Nestlé water bottles and 3,000 summer survival kits in an effort to provide life saving resources to the homeless in extreme summer weather conditions: Wednesday, June 22nd, 2016, care of The Bargains Group, 890 Caledonia Road, 10:30 am.
More homeless people die from dehydration in the summer months
than freeze to death from exposure in the winter
“Water is the essence of all life and is an invaluable resource to those most vulnerable all year round,” said Jody Steinhauer, founder of Project Water. “However, lack of clean drinking water among those less fortunate takes precedent in the warmer months when the risk of death ratio by dehydration increases significantly due to excessive heat and humidity. We are grateful to our community partners in leading the charge in this ongoing endeavor to help save the lives of those living on our streets and in shelters.”
Project Water is an Engage and Change program committed to helping those less fortunate endure the hardships of summer by providing such necessities for the needy as: bottled water, a re-usable water bottle, sunscreen, hat, toiletry and first aid items, etc. Since its inception in 2000, Project Water has placed in excess of 2 million bottles of water into the hands of Toronto and surrounding area homeless. For more information or to make a donation, visit www.engageandchange.org.
Media Schedule: The Bargains Group, 890 Caledonia Road, Toronto
10:30 am – Pack to commence
12:00 pm – Press Conference
12:30 pm – Agency Pick-up
Time TBD – Outreach to the homeless in the downtown core
Francisca Gambino, francis G communications, 416-432-4599 or firstname.lastname@example.org