TORONTO – January 12, 2018 – In less than 24 hours, 150 volunteers and community minded leaders will gather to extend the lifeline of hope against death among the homeless and less fortunate by 3,000 Winter Survival Kits. Project Winter Survival (PWS), an Engage and Change initiative, will package and distribute 3,000 winter survival kits to aid the efforts of homeless shelters, outreach providers and social service agencies help those less fortunate survive winter on our city streets: Saturday, January 13, 2018, 8:30 am, The Bargains Group Ltd., 890 Caledonia Rd, Toronto.

With the immediate weather forecast calling for increasingly colder temperatures, Project Winter Survival will arm frontline providers with such ‘necessities for the needy’ as sleeping bags, clothing, food, and personal and health care items that often make a difference between life and death. Since it’s inception in 1999, Project Winter Survival has assembled and distributed more than 30,000 winter survival kits to GTA and surrounding area homeless.

While Project Winter Survival is a valuable service, it’s not a solution!

                “The growing plight of our city’s homeless goes from critical to deadly during the volatile winter season,” said Jody Steinhauer, Project Winter Survival founder. “No one should die from the cold or the effects of life on the streets in the winter months. Unfortunately, the 3000 kits that we provide can only offer marginal relief.” For more information or to make a donation, visit www.engageandchange.org or www.projectwintersurvival.org.

Media Schedule: The Bargains Group, 890 Caledonia Road, Toronto

8:30 am                –              Pack to commence

12:00 pm            –              Press Conference

12:30 pm             –              Agency Pick-up

Time TBD            –              Kit distribution to the homeless in the downtown core

Media Contact:

Francisca Gambino, francis G communications, 416-432-4599 or francis@francisgpr.com